Project Ath-Elite

Mission Statement:

Project Ath-elite works towards guiding young athletes to perform at their highest level the most safe and healthiest way possible.

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Vision:

Our vision is to be young athlete's first choice in taking the proper steps to be successful in the world of athletics.

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Target Market:
    Our target market is aimed towards youth athletes ages 14-24, who has a passion for not only reaching their full athletic potential but bettering their work ethic and lifestyle. These athletes are high school and college players looking to better their health and performance in their specific sport. We will aim for those of upper middle class and above households in the northwest Chicago suburbs. These families are the ideal customer for us as they are more likely invested in their kid’s athletics and are more willing to take the extra step for their young athlete.

 

The Difference:

The best competitive edge we will have will be our unique selling proposition. This is that we will be one of a kind, we will be the only one offering this level of training and nutrition guide in the Chicagoland area. We will also take advantage of social media, more specifically Instagram, Facebook and Twitter. Using these outlets and possible partnership with club and travel programs we will be able to reach faster and easier than ever.